USC Online MS in Applied Psychology on LinkedIn: After earning her PhD in social psychology, Dr. Lexi Keaveney Brietz went… (2024)

Did you know that consumers make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90% of the information that forms the decision?The choice of what colors to use when marketing a product is a critical but sometimes overlooked element of a branding strategy. Check out our MAPP blog to learn more about color psychology and how marketers can leverage it to connect with customers: https://lnkd.in/g_WaCSGs

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Fostering a welcoming and supportive work environment is crucial for all organizations. Dr. Michael Nguyen, whose expertise centers on Inclusion, Diversity, Equity, and Accessibility (IDEA), and Cultural Transformation, prepares MAPP students to become leaders in this area.With an extensive background in higher education and vast experience partnering with global organizations, Dr. Ngyuen is able to leverage his deep industry connections to incorporate real-life consulting projects into classwork and create internship opportunities for his students.A MAPP faculty member since 2016, Dr. Nguyen takes great pride in seeing the success the program’s graduates have attained.“I have had some students start their own DEI consultancies and hire me on projects while others go onto top consultancy, technology, marketing, and learning and development companies. With each and every year, our network continues to get bigger and better!”You can learn more about Dr. Nguyen and our other dedicated faculty members here: https://lnkd.in/gHMV8vpa

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Congratulationsto Sarah Murphy, this year's recipient of the Tenopyr prize!This honor is named for Dr. Mary Tenopyr, who earned her PhD in psychology from USC in 1958. She rose to prominence in the field of industrial and organizational psychology, ultimately serving as president of SIOP. Our program is fortunate to have the Mary Tenopyr Fundto recognize some of our most exceptional students.This award is an honor bestowed on two MAPP students annually who demonstrate outstanding research, scholarship and professional promise as a future leaders and mentors.Congratulations, Sarah!

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At MAPP, we recognize the importance of creating inclusive and affirming spaces where everyone can thrive, not only in the workplace but in every aspect of our lives.Let's continue to advocate for a world where love, acceptance, and understanding prevail. Happy Pride Month! #Pride2024 #Pridemonth 💖 🏳️🌈

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Chronic tardiness among employees can have a huge impact on productivity and cost organizations thousands of dollars every year. Psychologists use a term called “The Planning Fallacy” to explain why some people are consistently late. Essentially, their overly optimistic outlooks cause them to underestimate how long it should take to complete a task.How does the Planning Fallacy come into play in the workforce and what steps can leaders take to minimize its influence? Read on to learn more: https://lnkd.in/gMFKXptR

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Our summer term just kicked off, and we'd like to extend a warm welcome to all the students who are beginning their journey in the online MAPP program. Our new cohort comes from eight different states. They work in industries such as music, aviation, and law enforcement. We're grateful you chose to join the Trojan family and look forward to helping you attain your professional goals.

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TBT: It’s been two weeks since our commencement ceremony and we’re still overwhelmed with joy from seeing our MAPP graduates receive their degrees. Here’s a look back at some of the newest Trojan alumni celebrating their graduation. Huge congratulations to all!

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Congratulations to USC’s Class of 2024! We wish you all the best as you embark on your next adventures and hope your USC experience has prepared you to make a positive impact in the world. We’d also like to give a special shoutout to all the graduates of our online MAPP program. We are so proud of all you have accomplished throughout your time in MAPP.

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This past weekend was May the 4th, aka Star Wars Day, which means your social media feeds will probably be filled with Star Wars-themed GIFS, memes, and puns.This “holiday” is part of a larger trend in which savvy marketers leverage consumers’ affinity for brands or products to offer timely discounts on dates that are connected to those brands in some way.Other examples include Mario Day (March 10, or Mar10) and National Pi Day (March 14). A few restaurant chains have even been daring enough to target consumers who have the munchies on 420 Day (April 20).Our Psychology of Interactive Media course delves into how media marketing provides new opportunities to engage with consumers online. You can explore that and the rest of the MAPP curriculum here: https://lnkd.in/gFg8nQrRWhat are some other quirky dates that marketers can turn into sales-driven holidays? Tell us in the comments! And #maythe4thbewithyou.

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